Great piece from David Pierce at Wired.

The business implications are important to Apple, of course, but the problem the Watch aims to solve is legitimately important outside of Cupertino. If the Watch is successful, it could impact our relationship with our devices. Technology distracts us from the things we should pay the most attention to—our friends, moments of awe, a smile from across the room. But maybe a technology can give those moments back. Whether Apple is the company to make that technology is the three-quarters-of-a-trillion-dollar-market-cap question.